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Impact of Snow Shortage on Gulmarg's Ski Resort Village

Gulmarg’s Ski Resort Village is facing a snow shortage this year, bringing significant downsides. Explore how this shortage has impacted the resort, travelers, and the surrounding community.


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by Michael Green

Bounded by the scenic vistas of the Himalayan Ranges, Gulmarg in Kashmir is a name that instantly brings to mind images of beautiful landscaped gardens and imposing snow-clad mountains. But what has been almost unfathomable in recent years is that the popular ski village, at 2,600 meters, one of the highest cities and the scene for many a slalom World Cup -— started running out of snow. Imported as a tourist who has seen Gulmarg at both its picture-perfect and struggling, I cannot escape to write about the varied consequences of this snow shortage on the village and people there.


 

Situation in Gulmarg’s Ski Resort Village

When we reached Gulmarg, the first thing I realized was that everyone around me had been let down. Instead of the gleaming white canvases that drew skiers and boarders from across this country, parts appeared painted in brown earth under thin layers of manmade snow. There was talk everywhere, among locals and travelers alike of the matter; a tale being spun out across every conversation.


One of the more immediate consequences was how quickly tourists stopped coming. The allure of newly opened, snowy slopes lures many visitors and that is a big portion missing without skiing. As a result, potential travelers were left let down and decided to head elsewhere on vacation in search of that perfect snowy ski slope. The place felt less like the busy winter village it is supposed to be with fewer skiers in lodges, restaurants and shops reporting a decline in sales.



Impacts on Business

This decrease would fall particularly hard on local businesses which are most dependent for their livelihoods from the winter tourist season. Hotels and resorts were left with stagnant rooms that usually are full to capacity in peak winter months. With a slack in footfall, restaurant owners who churn out traditional Kashmiri food for tourists were negatively impacted. Its economic ripple effect was stark, affecting everyone from ski rental shops to souvenir stands. Hundreds of small businesses, fighting to stay alive, had no choice but to lay off employees or reduce services-adding more economic woes for the community.

 

More Impacts

And not to be ruled out is the psychological trauma among villagers, Skiing has been Gulmarg's hallmark for generations. The lack of snow has not only put their livelihoods at risk, but it has also taken away a sense of pride and continues to pull them apart. The elders described a feeling of nostalgia and mourning as they remembered skiing the slopes in their youth. Fewer chances arose for younger generations, looking to follow in their footsteps as ski instructors or tour guides when the industry was shrinking.


A crisis that has seen a remarkable response in terms of local administration and community adapting to find an answer. They have tried to step up snow making and cover the hills with man-made white stuff it has forged from machines instead of God. This comes at a considerable financial and energy cost, but is the only way to keep some kind of skiing season going. On top of that, the village has added to its off-season tourism potential by organizing summer tours including hiking and paragliding along with other cultural visits.


Conclusion

In sum, the snow drought has ravaged Gulmarg's ski resort village and hit hard on their economy, culture & eventually the lives of its people. But it has also unleashed a time of reflection and reinvention, propelling fresh ideas for survival and expansion. 



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